German group Volkswagen has been evolving over the recent years, when I say recent I mean more like over the past couple of decades. Acquisition of brands such as Audi, Skoda and SEAT have all put VW in line to become the biggest car manufacturer in the world by the end of this year. Toyota and Ford have dominated the top spot of the cars ales chart for years so it is nice to get someone different in there.
As the New Year began VW announced that it would like to become the “automotive Apple”, it wants to be as inspirational with its new car designs as Apple is with its mobile technology. Products like VW service plans and new cars like the Up! will help VW dominate the automotive sector.
Martin Kropp who is the exterior design chief for the VW CC said, “You know there is the function and engineering behind the products, but you also enjoying looking at them. You want simple designs and this is what we’re trying to achieve.”
The designers and developers at VW are confident that they are now in a position to be able to dictate automotive design evolution. New design elements on the new VW CC are an example of VW’s attention to detail. The new rear light clusters on the CC have fine lines and intricate styling details.
In the next few years expect Volkswagen to set new design standards and force others to up their game. Imagine a world of cars that had VW reliability, comfort and safety – hopefully VW will force the hands of other manufacturers by moving the goal posts!
As the New Year began VW announced that it would like to become the “automotive Apple”, it wants to be as inspirational with its new car designs as Apple is with its mobile technology. Products like VW service plans and new cars like the Up! will help VW dominate the automotive sector.
Martin Kropp who is the exterior design chief for the VW CC said, “You know there is the function and engineering behind the products, but you also enjoying looking at them. You want simple designs and this is what we’re trying to achieve.”
The designers and developers at VW are confident that they are now in a position to be able to dictate automotive design evolution. New design elements on the new VW CC are an example of VW’s attention to detail. The new rear light clusters on the CC have fine lines and intricate styling details.
In the next few years expect Volkswagen to set new design standards and force others to up their game. Imagine a world of cars that had VW reliability, comfort and safety – hopefully VW will force the hands of other manufacturers by moving the goal posts!
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